Mysterious market research

Why does the cereal company show me a picture of an ape in the jungle chewing on a banana leaf and ask me enigmatic questions about it? They want to plumb the depths of my subconscious mind They want the secret level jump directly to my brain. They want to knock on the doors that read "pleasure" and "fear" and when confused grandpa who was just napping in her house gown opens the door, they want to sucker punch her in the gut before she can say, "I don't want any." Because that's how you sell apple jacks, baby. BAM.

What I mean is, ape in the jungle is make me happy and barfing all together at same moment.

UNLEGIBLE:
In third frame at the bottom right- "Feel like you want to do something to make the world a better place?"
Whole forth box- "Is your love mostly complete? Is your love for the most part transcendent? Is your love empty and hollow? Is your love somewhat hanging on the cliff of failure at every moment?" PICK ONE.